The Rise of Soccer in America as We Approach the 2026 FIFA World Cup

In just a few months, the biggest World Cup in history will begin right here in North America. The 2026 FIFA World Cup will be co-hosted by the United States, Canada, and Mexico, spanning 16 cities, with 11 located in the U.S. This tournament will be the first men’s World Cup to feature 48 teams and 104 matches, a 63% increase in games compared to the 2022 event in Qatar. For many families involved in youth soccer programs, this is more than just a sporting event to watch on TV. It represents a unique chance to reshape the future of soccer in America and open doors for young players preparing today.

This post explores the growing popularity of soccer in the U.S., the data behind this surge, and how young athletes are positioning themselves to thrive in this new era.

Soccer’s Growing Popularity in the United States

Soccer is no longer just a sport with potential in the U.S. It has become a major part of the sports culture and continues to grow rapidly.

• Participation is rising fast. In 2023, nearly 14.1 million Americans aged 6 and older played outdoor soccer. This number grew by 8.1% in just one year and has increased 23% since 2018.

• Youth soccer is leading the way. Youth soccer registrations surpassed 3 million children in 2024, making it the most popular youth sport in America.

• Soccer is one of the top sports kids play. From August 2024 to August 2025, about 26% of children played soccer at some point. This puts soccer neck-and-neck with tackle football and just behind basketball in popularity.

• Fans are younger and growing quickly. The number of Americans watching non-U.S. soccer matches jumped from 31.4 million in 2018 to over 50.3 million in 2024, a 60% increase.

• New fans are joining rapidly. A 2024 report found first-time soccer fans increased 400% year over year, and fans who have followed the sport for five years or less doubled.

  
  

Globally, soccer is already the dominant sport, with over 240 million players worldwide. The World Cup matches attract massive audiences, and this momentum is now firmly rooted in the U.S.

Packed soccer stadium in the U.S. during a night match

What the 2026 World Cup Means for American Soccer

The 2026 World Cup will be a landmark event for soccer in the U.S. and North America. Here’s why:

• Unprecedented scale. With 48 teams and 104 matches, this World Cup will be the largest ever. It will bring more games, more excitement, and more opportunities for fans to engage.

• Multiple host cities. Spanning 16 cities across three countries, the tournament will bring world-class soccer to many communities, increasing local interest and investment in the sport.

• Economic and cultural impact. Hosting the World Cup will boost local economies through tourism and infrastructure improvements. It will also deepen soccer’s cultural roots in the U.S.

• Inspiration for young players. Seeing the world’s best players compete on home soil will inspire countless young athletes to pursue soccer seriously.

• Growth of soccer programs. Youth programs like Soccer iQ are already preparing players to take advantage of the growing soccer landscape, helping them develop skills and gain exposure.

  
  

How Youth Soccer Programs Are Preparing Players for the Future

Youth soccer programs play a crucial role in developing the next generation of players. Here’s how they are adapting to the growing interest and opportunities:

• Focus on skill development. Programs emphasize technical skills, tactical understanding, and physical fitness to prepare players for higher levels of competition.

• Exposure to competitive play. Many programs arrange matches and tournaments that simulate the intensity and style of international soccer.

• Use of technology and data. Coaches use video analysis and performance tracking to help players improve faster.

• Building a soccer community. Programs foster teamwork, sportsmanship, and a love for the game, creating a supportive environment for young athletes.

• Pathways to professional opportunities. With the World Cup and Major League Soccer expanding, youth players have clearer routes to college scholarships and professional careers.

  
  

What Families Can Do to Support Young Soccer Players

Families play a vital role in nurturing young soccer talent. Here are practical ways parents and guardians can help:

• Encourage consistent practice. Regular training builds skills and confidence.

• Attend games and events. Showing support boosts motivation and enjoyment.

• Promote a balanced lifestyle. Ensure players get enough rest, nutrition, and time for other interests.

• Connect with coaches and programs. Stay informed about opportunities and progress.

• Celebrate effort and growth. Focus on development rather than just winning.

  
  

Looking Ahead: The Future of Soccer in America

The 2026 FIFA World Cup will mark a turning point for soccer in the U.S. The sport’s rapid growth in participation and fandom shows it is becoming a major part of American culture. For young players, this means more chances to compete, improve, and dream big.

As the tournament approaches, families, coaches, and communities have a unique opportunity to support this momentum. By investing time and resources into youth soccer, they help build a stronger foundation for the sport’s future in the country.

The excitement around the 2026 World Cup is more than hype. It is a clear sign that soccer is here to stay and will continue to grow in the years ahead.